Amy Mc Donald.
This popular Scottish artist arrived in the top 3 of our music charts in Christmas 2007, with her single 'this is the life' following this you may have recognised another of her popular songs 'Poison Prince' Which as a group we were contemplating using as our song choice for the music video task, because of it's upbeat rhythm and its folky undertones. However the song didn't have the kind of texture to it that we wanted, when creating our first music video, and so it not going to be used. However it is useful to look at her website, to help us when we create ours, as we will be working with a similar genre.
When looking at her website http://www.amymacdonald.co.uk/gb/home/ we can see that the colour scheme complements her pop indie/folk genre: a mellow creamy, grey, and black. A conventional photo of the artist blended onto the home page. Clear font matches the blurry photograph edges. Generally, neat and clear, with easy access to useful links including: News, Music, Live, Biographys, Galleries, Videos, Lyrics, Music store, Merchandise, Mailing list, and forum. Everything a fan would want to know about this artist available under one roof. Throughout these links the style and aethetics all match, with plenty of photos or videos of the artist round every corner. The page even comes with 8 discreet links to pages of the artist in other languages, catering for a multitude of fans. There are also links to highly popular platforms such as Fackbook, Bebo, ilike and more.
All these things combined makes for a highly sucessful webpage. We can learn alot from such a good example.
You have listed alot of the features on her website, try to talk about why these thing are there, how they promote the artist, how they appeal to her target audience (who is her target audience?) and what in particular are you going to do, how will this appeal to your target audience etc
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