Tuesday, 7 December 2010

Study on Jack Johnson's digi pack.

For Jack Johnson's album 'to the sea' he has used a three panelled digipak including his cd and nine paged booket of lyrics photos, photo montages and thanks and details pages. The album is artistic and humble The front and back covers have matching dark blueish low saturated colour palettes wheras the colour is somewhat brighter on the inside. There is a clear theme of seaside living, through the front cover of the making's of a wave sculpture and the compleated version on the back, the inside three pannels show a seamless darkened blue and wooden panneling and on the folded side of one of these pannels is an old photograph of a yaght at sea, and on the edge of the photograph some more wooden panneling. The feel of the album is very eco friendly, the album itself advertises johnson as a '1% for the Planet' member, and the digipak itself claims to have been made using mixed sources with help from the FSC product group, not to mention the frequent imagery of wood throughout. The small booklet contains lyrics for each song on the cd (put to the background of different types of washed up wood) as well as two seamlessly joined pages of what appears to be a personnal old black and white photograph of a man and child building the wave structure, the other two pages are a montage of personnal pictictures of Johnson playing guitar or sitting chatting to friends and generally selling his own specific lifestyle. All in all it's a beautiful, artistic digipak with continuity to themes as well as advertising political and social ideas. a well rounded admirable and inspirational study.




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